ESMA reminds firms of the MiFID II rules on reverse solicitation
The European Securities and Markets Authority (ESMA), the EU’s
securities markets regulator, is issuing a Public Statement to remind
firms of the MiFID II requirements on the provision of investments
services to retail or professional clients by firms not established or
situated in the European Union (EU).
With the end of the UK
transition period on 31 December 2020, some questionable practices by
firms around reverse solicitation, where the product or service is
marketed at the client´s own exclusive initiative, have emerged. For
example, some firms appear to be trying to circumvent MiFID II
requirements by including general clauses in their Terms of Business
or through the use of online pop-up “I agree” boxes whereby clients
state that any transaction is executed on the exclusive initiative of
the client.
ESMA reminds firms that “where a third-country
firm solicits clients or potential clients in the Union or promotes or
advertises investment services or activities together with ancillary
services in the Union, it should not be deemed as a service provided
at the own exclusive initiative of the client”. This is true
“regardless of any contractual clause or disclaimer purporting to
state, for example, that the third country firm will be deemed to
respond to the exclusive initiative of the client”.
ESMA
would also like to highlight that: the provision of investment
services in the EU without proper authorisation in accordance with the
EU and the national law applicable in Member States exposes service
providers to the risk of administrative or criminal proceedings, for
the application of relevant sanctions; and when using the services of
investment service providers which are not properly authorised in
accordance with EU and Member States’ law, investors may lose
protections granted to them under EU relevant rules, including
coverage under the investor compensation schemes in accordance with
Directive 97/9/EC.